AI Insights · Timothy · July 2025
Top Personal Finance Apps on iOS in Uruguay: Q2 2025
Explore the performance of leading personal finance apps in Uruguay during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the personal finance app market in Uruguay on the iOS platform saw varied performances among the top contenders. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users.
Splitwise showed a consistent performance with weekly revenue fluctuating between $256 and $485, peaking at $485 in the final week of June. Downloads ranged from 328 to 614 weekly, maintaining stability towards the end of the quarter. The app's active user base started at around 10.8K and saw a gradual decline to 8.0K by the end of June.
Monefy: Money Tracker experienced modest revenue growth, peaking at $161 in the last week of June. Weekly downloads were relatively stable, ranging from 58 to 107. Active users increased steadily throughout the quarter, reaching 416 by the end of June.
The Spendee Budget App & Planner saw its revenue vary, with a peak of $66 in late May. Downloads remained consistent, with weekly numbers fluctuating slightly between 28 to 72. Active users experienced a gradual rise, ending the quarter at 182.
For Wallet - Daily Budget & Profit, the quarter was marked by a spike in revenue to $84 in early May. Downloads spiked significantly to 1.4K in early May but stabilized around 55 to 89 towards the end of the quarter. Active users saw a peak in early May at 1.2K before stabilizing around 620.
Lastly, YNAB had a quieter quarter with modest revenue peaks at $77 in early May. Downloads were modest, peaking at 18 in April. Active users remained steady but low, ending at 16 by the quarter's close.
This data, provided by Sensor Tower, offers a snapshot of the dynamic personal finance app landscape in Uruguay. For more detailed insights and trends, visit Sensor Tower.
